First, he had to figure out how much he should sell it for. Reed breathed a sigh of relief when he finally had the vest in his possession, but now came the most crucial part: actually selling it. The client agreed, and the vest was soon on its way to Reed's studio in LA. He offered to send a New York-based employee to pick up the vest in person and pay out a cash advance as a sign of good faith. But he also really wanted to make this deal happen.
I understood it he doesn't know me." This was business as usual for Reed: as a consigner, he's used to sending out prepaid FedEx mailers across the country and selling big-ticket, high-value items like this. "At first, he was pretty hesitant to send the vest to me here in Los Angeles.
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"I got on the phone with him, and he was telling me the full story of how flew into Atlanta with a rapper he works with and how he was at the event for a week or so," Reed says. In fact, this particular vest was a gift from West to a security guard who was there-and if the price was right, he was willing to part ways with it. It was also one of the rarer vests from the night: heavy-duty, hand-painted, and signed by the ultra-famous rapper himself. It was a Kanye West "Donda" vest-one of the standout fashion pieces from the second Donda listening party at the Mercedes-Benz Stadium. Then, a former client reached out on behalf of a friend-they had something that Reed might be interested in selling. He had just launched a new e-commerce website for his consignment business, and making sure everything was running smoothly was keeping him plenty busy.
It had already been a whirlwind week for Justin Reed.
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